Seoul, Republic of Korea | India
Startup India, in partnership with the Department for Promotion of Industry and Internal Trade (DPIIT) and the Embassy of India, Seoul, successfully led a high-impact delegation of Indian startups to the COMEUP Startup Festival 2025, one of Asia’s largest and most influential global innovation platforms. The delegation comprised eight DPIIT-recognized, high-potential startups, selected for their innovation, scalability, and global relevance.
The delegation was led by Shri Md Alam Ansari, Deputy Director, DPIIT, ensuring strong institutional leadership and strategic engagement throughout the event. COMEUP 2025 brought together over 50,000 global stakeholders, including investors, corporates, policymakers, and startup ecosystem leaders, offering Indian startups a powerful platform to showcase their solutions and explore international expansion opportunities.
Among the participating startups, Medstown, a DPIIT-recognized Indian healthtech startup, highlighted its AI-powered healthcare delivery platform, designed to ensure 30-minute access to medicines by partnering with licensed local pharmacies, hospitals, and healthcare providers. Medstown’s participation reflected India’s growing capability to build scalable, technology-driven healthcare infrastructure with global applicability.
Strengthening India’s Global Startup Presence
COMEUP 2025 enabled Indian startups to participate in high-value investor and industry networking, exclusive pitching and product showcase sessions, and targeted one-on-one business meetings with global stakeholders. The festival also provided critical exposure to Asian healthcare and technology markets, allowing founders to better understand regulatory frameworks, partnership models, and consumer dynamics across regions such as South Korea and Southeast Asia.
Startup India’s leadership at the event reaffirmed the Government of India’s commitment to empowering startups with global market access and facilitating international collaboration. The delegation underscored India’s strategic focus on positioning its startups as global solution providers capable of addressing complex challenges across healthcare, logistics, and digital infrastructure.
Medstown: Building Trust-Led, AI-Driven Medicine Access
At COMEUP 2025, Medstown demonstrated how its AI-led platform addresses persistent challenges in medicine access, prescription failures, stockouts, and last-mile delivery inefficiencies. The company leverages AI-driven prescription authentication, intelligent pharmacy and distributor mapping, and hyperlocal supply optimization to ensure patients receive the right medicines, on time, while strengthening the role of neighbourhood pharmacies.
Medstown operates a hybrid B2B2C healthcare marketplace that connects consumers, pharmacies, hospitals, healthcare partners, and brands through a technology-driven platform. On the B2C side, consumers can order medicines, wellness products, and pet care solutions through the Medstown app, with 30-minute delivery enabled by partnered local pharmacies. On the B2B side, Medstown supports pharmacies, hospitals, and healthcare partners with technology, demand generation, and logistics, while also enabling direct-to-consumer distribution for healthcare and pet care brands. The platform integrates teleconsultation services, making Medstown a multi-vertical, AI-powered healthcare marketplace focused on accessibility, authenticity, and local ecosystem empowerment.
Other Startups in the Delegation
Alongside Medstown, the following startups represented India at COMEUP 2025:
- Shoolini Saffron - Founded by Gaurav Sabharwal in Solan, Himachal Pradesh, Shoolini Saffron produces premium saffron via indoor aeroponic farming, ensuring high purity and sustainability. The startup also trains farmers and entrepreneurs in water-efficient, technology-driven cultivation.
- Evify Logitech Pvt. Ltd. - Founded by Devrishi Arora and Pragya Mittal in Surat, 2021, Evify offers EV-based last-mile delivery with tech-enabled fleet management for e-commerce and FMCG brands, aiming to decarbonize urban logistics in India.
- SRP Crane Controls (India) Pvt Ltd - Founded by Ashvinbhai and Kushalkumar Khanpara in Rajkot, 2017, SRP manufactures industrial crane control systems, including wireless remotes and pendant buttons, ensuring efficiency and safety in material-handling sectors.
- Ecovative Innovations Pvt Ltd - Founded by Chhavi Attri and Nima Singh in Jewar, 2023, Ecovative provides eco-friendly packaging and sustainable waste management services under the brand Unbubble, promoting environmental sustainability.
- Atomo Innovation Pvt Ltd - Founded by Devikaben and Pratikkumar Parmar in Gandhinagar, 2025, Atomo develops AI-integrated edge computing hardware and software, including modular IoT devices and AtomicOS, for secure, real-time industrial and IoT applications.
- Lfyd Services Pvt Ltd - Founded by Dharam Chand Patnaik and Satyajeet Patnayak in Chaibasa, 2020, Lfyd operates the Fydo hyperlocal adtech platform, helping users discover deals while supporting SMEs with digital visibility and marketing.
- Five Elements Environmental Technologies Pvt Ltd (FEET) - Founded by Mithilesh Gupta and Anupam Yadav in Navi Mumbai, 2020, FEET converts hard-to-recycle plastics into pyrolysis oil using energy-efficient technology, supporting circular plastics economy initiatives.
Founder’s Perspective
Commenting on the participation, a Medstown spokesperson said,
“Being part of the Startup India and DPIIT-led delegation at COMEUP 2025 was a significant milestone for Medstown. The platform enabled meaningful engagement with global healthcare leaders and investors, and reinforced the global relevance of India’s healthtech innovation. Our vision is to build a reliable, AI-powered medicine access infrastructure that serves patients while empowering local pharmacies, and COMEUP offered the right global stage to advance this mission. Medstown is now exploring and collaborating on new opportunities following this success.”
Driving International Collaboration
COMEUP 2025 strengthened India-South Korea startup collaboration and highlighted the importance of institutional support in helping Indian founders scale globally. As the Indian startup ecosystem matures, such engagements play a critical role in cross-border partnerships, knowledge exchange, and capital access. Medstown’s participation reflects the next phase of Indian healthtech innovation-focused on trust, infrastructure, and scalable impact across emerging and developed markets.
For more information visit here: www.medstown.com
